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  • What is Image?,


    “Image is not real substance which is formed by an opponent’s subjective perception, but the subjective image criteria which are decided and judged according to an opponent’s attitude. Image is an integrated personal value to be perceived in a perceptual process toward an opponent. (Kim Hyeri, 2014).


    What is Image Power?


    Image Power is an influence to be formed when an object is perceived and judged. Various kinds of power could be exercised when Image that is formed at the same time or be exercised progressively. Furthermore, another different image is exercised through one image power. Image Power helps an individual have a wise perspective in forming images on an object. In the 21 century , ‘Image Power’ is great influence for modern people who want to see the world with a discerning eye



    ‘Influence of Image Power’ with 10 viewpoints


    People are influenced by various kinds of viewpoints when images are formed on an object. Image veiwpoints were supplemented and amended, based on Image management theory (Kim Hyeri· Lee Jung-won, 2011)
    Image Viewpoints Influence of Image Power

    Habit(習)

    The formation of the second
    image by the visual composition
    Positive) Possibility of Total Image Convey
    Negative) hindrance to identification of detailed composition

    Sum(合)

    The formation of Image by
    the exposed information
    Positive) Possibility of Subjective Judgement
    Negative) Distortion of Objects

    look(見)

    The formation of Image by
    the exposed information
    Positive) Possibility of Subjective Judgement
    Negative) Distortion of Objects

    Work(業)

    The formation of Image by
    the Strategy for the
    Optimization of Perceptions
    Positive) Possibility of the Best Image
    Negative) Gap between Substance and Images

    Speech(言)

    The formation of Image by
    the Powerful and Accurate
    Expression which is Stronger
    than Words
    Positive) Possibility of Simple and Accurate
    Communication
    Negative) Misinterpretation Caused by
    Insufficient Information

    Craftsman(匠)

    The formation of Image by
    the Trust Power
    Positive) Ensurance of Images in One’s Head
    Negative) Instigation of Organization with
    Unjustified Purpose

    Mind(心)

    The formation of Image by
    the Personal Information
    Positive) Increase of Desire toward Knowledge Acquisition
    Negative) Fear of Expression

    Picture(像)

    The formation of Symbolic
    Image by the Implied Message
    Positive) Long Term of Imprinting Effect of Objects
    Negative) False Personation Using Symbolism

    Sight(示)

    The formation of Image by
    the Valuation of Others
    Positive) Increase of Self Development Motivation
    Negative) Fear Caused by Judgments

    Gap(間)

    The formation of Image by
    the Mutual Mediations on Objects
    Positive) Possibility of Reminding of the Similar Images
    Negative) Hindrance to creative thinking
  • *resource : Kim Hyeri(2015). Image Power. Seoul: Knowledge & Emotion.



  • ‘Principle of Image Formation’ in 10 viewpoints


    Image Power is an influence to be formed when an object is perceived and judged.
    A variety image view points are presented in the power.
    Image power has two side of implications.
    Image power has positive influence and negative influence.
    Image formation is affected by these two powers.

    When image of an object is formed, 4 principles called Arbitrary, Against one’s will, ,
    Implicative, and Specific are followed.

    - Arbitrary Principle: Subjects form arbitrary and subjective image of an object
    - Against One’s Will Principle : Image of an object is passively formed and deep
       thoughts and image are related at a deeper level.
    - Implicative Principle: Image formation process of an object and image transmission
       system is simple.
    - Specific Principle: Circumstantial reasons about Image formation are specific and
       meaning interpretation and there is high possibility of misapprehensions

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